1. Download and read the Kaplan and Norton (2004b) article How Strategy Maps Frame an Organization's Objectives...

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1. Download and read the Kaplan and Norton (2004b) article "How Strategy Maps Frame an Organization's Objectives"
2. Download and read the Ingham (2011) article "Using a Human Capital Scorecard as a Framework for Analytic Discovery"
3. Review the Strategy Map Templates found at the website
4. Write a paper guided by the following requirements:
a. Introduction: Write a brief introduction to the paper.
b. HC Scorecard Article Summary: Write a one-paragraph summary of the Ingham (2011) article.
c. Framing Objectives Article Summary: Write a one-paragraph summary of the Kaplan and Norton (2004b) article.
d. Appendix Part 1 - Scorecard Map and Outcomes: Complete a single-theme strategy map and outcomes using the Strategy Map Balanced Scorecard Action Plan.xlsx listed in the Resources section.
i. Single HR Theme Strategy Map: Complete the single theme Strategy Map section by selecting one of the HR themes from the original strategy map completed in Workshop Three. This is a different map than the original more complete strategy map constructed in the prior workshop. You will select only one of the key strategies (or pillars as they are referred to at times in the HR Scorecard research literature) from the prior map for use in this assignment. For clarification on single theme strategy maps, review the Intra-focus PowerPoint. You may also refer to the example single theme strategy map: "Figure 2. A Strategic Theme Defines the Process, Intangible Assets, Targets, and Initiatives Required to Execute a Piece of the Strategy," shown on page 44 of the Kaplan and Norton (2004b) article.
ii. Strategy Map Objectives: Using "Figure 2. A Strategic Theme Defines the Process, Intangible Assets, Targets, and Initiatives Required to Execute a Piece of the Strategy", complete the Objectives section of the strategy map by identifying one measureable objectives for each initiative illustrated in the four HR balanced scorecard perspectives: Financial, Customer, Internal (Operations), and Learning and Growth
e. Appendix Part II - Scorecard Measurements and Targets: Complete the Measurement and Target sections of the Balanced Scorecard (middle section) in the one-page strategic scorecard:
i. Balanced Scorecard Measurement: Using "Figure 2. A Strategic Theme Defines the Process, Intangible Assets, Targets, and Initiatives Required to Execute a Piece of the Strategy" (on page 44 of the Kaplan and Norton, 2004b article), identify one measurement for each one of the objectives you identified in Step 7.d.ii.
ii. Balanced Scorecard Target: Using "Figure 2. A Strategic Theme Defines the Process, Intangible Assets, Targets, and Initiatives Required to Execute a Piece of the Strategy" (on page 44 of the Kaplan and Norton, 2004b article), identify one target for each measurement that you identified in Step 7.e.i.
f. Killers of Measurement Systems:
i. Reflect on the statement in Chapter 5 of the textbook by Fitz-enz (2009), who concedes:
1. After setting up measurement systems around the world for more than thirty years, I can tell you that there are three things that eventually kill them:
a. The amount of work involved in collecting the data on a timely basis
b. Not finding a way to report the data that makes them easy to understand
c. Not sustaining staff and management's commitment to the system (p. 160)
ii. Formulate how you would address each of Fitz-enz's "killers of measurement systems" to salvage your own proposed measurement system (i.e., scorecard).
g. Conclusion:
Intangible Assets
An intangible asset is a resource controlled by an entity without physical substance. Unlike other assets, an intangible asset has no physical existence and you cannot touch it.Types of Intangible Assets and ExamplesSome examples are patented...
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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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