1. Explain how secondary information can be used to meet the objectives of the market study. 2....
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2. What kind(s) of data and sources of such data would be useful?
3. Should SAN A/S enter the Australian market? Defend your answer.
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1 Secondary sources can provide basic information about the economy including total size income levels and industrial structure information about impo...View the full answer
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Related Book For
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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