Question: Geographic segment information can be used to determine how multinational a company is and the extent to which a company is diversified internationally. Refer to

Geographic segment information can be used to determine how multinational a company is and the extent to which a company is diversified internationally. Refer to the geographic segment information provided by three U.S. companies in Exhibit 9.9.
Required:
a. Develop a measure of each company’s degree of multinatioanality.
b. Evaluate the extent to which each company is diversified internationally.

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a A commonly used measure of multinationality is the percentage of total sales that are generated in ... View full answer

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