1. How did GE reposition its Monogram and Profile lines? 2. Who did GE target? How did...

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1. How did GE reposition its Monogram and Profile lines?
2. Who did GE target? How did the new positioning statements for the Monogram and Profile lines affect pricing decisions?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 03:02 AM

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1. How did GE reposition its Monogram and Profile lines? 2. Who did GE target? How did...

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1 The entire focus is on positioning the Profile and Monogram lines around inn...View the full answer

Consumer Behavior

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