Question: 1. How did Peapod's strategy differ from Webvan's? What made Peapod more successful? 2. How does Peapod's strategy differ from Amazon's? 3. Are Peapod and

1. How did Peapod's strategy differ from Webvan's? What made Peapod more successful?

2. How does Peapod's strategy differ from Amazon's?

3. Are Peapod and Amazon targeting the same customer base? Which customers would you expect each company to attract and maintain?

4. What parallels can be drawn between the one-stop walk-in retail industry and Amazon's one-stop online strategy?

5. Do you expect Amazon to succeed in its one-stop strategy? Will Peapod survive? What will each company's market share look like five years from now? Explain your answer.

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