Question: 1. How would you classify Lugars startup idea? Is it a new market idea, new technology idea, or new benefit idea? 2. What was the

1. How would you classify Lugar’s startup idea? Is it a new market idea, new technology idea, or new benefit idea?
2. What was the source of Lugar’s startup idea?
3. Would you recommend that he give this startup concept a try? Explain your reasoning.

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