1. How would you describe Maxine’s Clark’s personality? What implications do her personality characteristics have for her behavior as the CEO of Build-A-Bear?
2. What are the desired personality characteristics of Build-A-Bear Associates? How might these personality characteristics influence the associates’ work behaviors?
3. Describe the perceptions that Maxine Clark has of Build-A-Bear customers. How have these perceptions influenced Clark’s approach to developing the Build-A-Bear business model?
4. Would you enjoy or not enjoy working at Build-A-Bear Workshop? Explain your answer.