1. Identify sources for data quality issues that could negatively impact a doctoral research study. 2. Explain...

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1. Identify sources for data quality issues that could negatively impact a doctoral research study.
2. Explain the importance of reliability and validity within a DBA doctoral research study.
3. Explain how reliability and validity can be achieved within the doctoral research process
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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