1. Identify sources for data quality issues that could negatively impact a doctoral research study. 2. Explain...
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2. Explain the importance of reliability and validity within a DBA doctoral research study.
3. Explain how reliability and validity can be achieved within the doctoral research process
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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