You are the CEO of XYZ manufacturing company. You have decided that you would like to market

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You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey.
1. Discuss the reasons why your company would want to expand overseas.
2. Discuss what your mode of international business would be and how moving abroad will expand sales. How will you minimize risks and acquire resources?
3. What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?
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Related Book For  book-img-for-question

International Business The Challenge of Global Competition

ISBN: 978-0077606121

13th edition

Authors: Donald Geringer Ball, J. Michael Geringer, Jeanne M. McNett, Michael S. Minor

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