1. If a mail survey were used, what would be the pros, cons, and special considerations associated with achieving the overriding objective of the survey?
2. Many telephone data-collection companies offer national coverage. Some have centralized telephone interview facilities and some offer CATI services. If a telephone survey were used employing one of these companies, what would be the pros, cons, and special considerations associated with achieving the overriding objective of the survey?
3. The following data collection methods are not likely to achieve the overriding objective. For each one, indicate why not.
a. Drop-off survey
b. Group-administered survey
c. Mall-intercept survey
4. Compare the use of an in-home method to the use of an online method for the Advanced Automobile Concepts survey. What are the relevant pros and cons for each? Indicate which one you would recommend and why.