Marketing Research(7th edition)
Authors:
Alvin C. Burns, Ronald F. Bush
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Solution Manual Includes
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$9.99
Book details
ISBN: 0133074676, 978-0133074673
Book publisher: Pearson
Book Price $0 : Marketing Research by Alvin C. Burns and Ronald F. Bush is an authoritative text that delves deeply into the methodologies, strategies, and applications integral to the field of marketing research. The book provides students and professionals with a comprehensive guide to the stages of marketing research, including problem definition, research design, data collection, data analysis, and interpretation. This edition includes a detailed table of content that guides learners through complex topics such as qualitative research methods, survey design, and statistical analysis. A key highlight of the book is its focus on modern marketing research tools and technology, emphasizing the role of data analytics and digital research methods. The inclusion of a solution manual and answer key allows students to test their understanding and apply their knowledge in practical scenarios. By addressing both fundamental theories and advanced concepts, Burns and Bush ensure readers gain both a foundational and an advanced understanding of marketing research techniques. Widely adopted in academic courses, the text is praised for its clarity and practical applications, making it an essential resource for students pursuing a career in marketing. The book’s relevance is enhanced with real-world case studies, making it a practical guide for navigating the complexities of marketing research in today’s digital era. Cost-effective and cheap, this text is a strong tool for academic success.
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