1. If the Tylenol incident were to happen today and you were a user of Tylenol, would...

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1. If the Tylenol incident were to happen today and you were a user of Tylenol, would Johnson & Johnson be able to win back your trust?
2. What would it take for Johnson & Johnson to win back your trust if one of the victims was a friend of yours?
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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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