1. In groups have students develop a script for a television commercial for Mattel that could be aired in the preholiday season to assure the safety of Mattel products.
2. Prepare a memo report directed to your instructor that critiques the effectiveness of the television interview delivered by Mattel CEO Robert Eckert.
3. Prepare a report that reviews the crisis communication strategies used by Mattel and analyzes the effectiveness and overall impact on the company’s success.