1. In what areas of the market did McCormick do research before starting his business? 2. What...

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1. In what areas of the market did McCormick do research before starting his business?
2. What research methods would you recommend for AEI today? Name three specific sources of information.
3. How did McCormick identify AEI’s market? Name the segmentation method and the segment they chose.
4. What is the role of marketing in McCormick’s business?
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Entrepreneurship & Small Business Management

ISBN: 978-0133767186

2nd edition

Authors: Steve Mariotti, Caroline Glackin

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