1. In what ways is GEs Mac 400 ECG the result of local-for-local innovation? 2. Why would...

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1. In what ways is GE’s Mac 400 ECG the result of ‘local-for-local’ innovation?
2. Why would GE establish R&D facilities in India?
3. What indications are there that the Mac 400 ECG has become an example of ‘local-for-global’ innovation?
4. How can multinational firms destroy its own profits by engaging in low-cost or ‘bottom-of-the-pyramid’ innovation?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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