Is it necessary for a company to spend large amounts of money to transform a store into a destination of choice for customers? Explain.

Godfrey’s Welcome to Dogdom, a pet boutique located in Mohnton, Pennsylvania, is not your ordinary pet store. Because Godfrey’s is a delight to all of its customers’ (both human and canine) senses, the store has become what every retailer strives for: a destination shop. Barb Emmett is the founder of the business, and from his favorite spot by the main counter, Jackson Godfrey, one of her three beloved Golden retrievers, is the store’s OG, “official greeter.” “Godfrey’s is not a ’transactional’ retail business,” says Emmett. “We are an experiential business.”