Question: 1. Is it proper to multiply the average order size, $42.33, by the number of addresses (1,300,000) in the target mailing? 2. Is it better,

1. Is it proper to multiply the average order size, $42.33, by the number of addresses (1,300,000) in the target mailing?
2. Is it better, as suggested, to multiply the endpoints of the confidence interval by the target mailing size?
3. Would it be better to multiply by the size of the frame used to select the random sample?
4. Should anything else trouble you about this situation?
5. What is your best estimate, with confidence limits, for potential catalog sales?

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1 No it is probably not proper to multiply these The average order size is evidently the average size of the order among those who did place an order ... View full answer

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