1. Is the test market approach the best way to tackle this problem, all things considered? Are...
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2. Which of the experimental designs discussed in the chapter would be most feasible for this project? Why that design?
3. How many markets should be used for the test? What should be the characteristics of these markets?
4. What sort of evidence, from the test, would definitively break the deadlock between the two groups with different visions as the company?
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1 The researcher can conduct a survey of customers and use ...View the full answer
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Related Book For 
Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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