In general, custom-made luxury products sell better in physical stores than online because the unique nature of

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In general, custom-made luxury products sell better in physical stores than online because the unique nature of each in dividual product is easier to evaluate in person. In about 100 words, explain why expensive jewelry, especially diamond jewelry, sells well online in an apparent contradiction of this general tendency.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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