1. Let's say you work in a metropolitan city for a large department store chain and your manager puts you in charge of a team to find out whether keeping the store open an hour longer each day would increase profits. What data might be available to your decision-making process? What data would be important to your decision?
2. As Braver-man notes, one problem with big data is making sense of the information. How might a better understanding of psychology help you sift through all this data?