1. List 10 mistakes that Mike made with respect to customer relations and management of his business.
2. For each business error, identify why it was a mistake. For example, poor customer relations, lack of planning, and poor cash-flow management are some identifiable errors.
3. If you could turn back the clock and work with Mike from the start, what would you suggest he use as his one-minute sales pitch?
4. If you were a consultant, what advice would you have given Mike and why? Identify at least three short recommendations. Make the recommendation and explain why you made it.