1. (RED) is obviously focused right now in its short lifetime on the teen market – many examples of company products and marketing efforts described in the video seemed geared toward this market. Brainstorm ideas for how (RED) can expand its target market and create marketing strategy geared toward non-teens.
2. Julie explains in the video that they want to take consumers’ understanding of (RED) to “a level deeper” and recognize what the mission of (RED) is all about—so that when a consumer makes a choice between a (RED) t-shirt and another t-shirt, that consumer will understand the true benefit of “doing good” by buying the (RED) product. Based on what you have learned about consumer behavior and decision making, create marketing recommendations for this goal.