1. P&G believes that if accompanied by the right marketing efforts a brand can virtually live forever. Yet, in Principles of Marketing you learned that products have a life-cycle – they mature and eventually become obsolete. Which viewpoint is correct?
2. P&G repositioned Pampers so that consumers view it as delivering emotional benefits instead of functional benefits. How did the company do this? How might P&G do the same thing for its other personal care products such as toothpaste?