1. Should Cheerios have been more sensitive to cultural issues? 2. Do you think this ad will...

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1. Should Cheerios have been more sensitive to cultural issues?
2. Do you think this ad will increase sales of Cheerios?
The case describes the issues surrounding a commercial for Cheerios which included a bi-racial couple.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:27 AM

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1. Should Cheerios have been more sensitive to cultural issues? 2. Do you think this ad will...

Question:

Step by Step Answer:

1 Yes Cheerios have been sensitive to cultural issues and have handled them we...View the full answer

Consumer Behavior Buying, Having and Being

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