1. Should Nick Thomas use his own internal supplier, ZENs existing marketing research department, to answer his...
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2. If Nick decides to bring in an outside marketing research firm, he will have to reveal proprietary information that is valued at millions of dollars. A competitor would love to know what Zen is planning through their new Global Motors division. Does the MRA Code of Marketing Research Standards address this issue?
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1 Zen has its own formally organized marketing research department The major advantages of using suc...View the full answer
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