1. U.S. courts sometimes appoint advisors (often called Special Masters) to help them decide cases that involve complex business or technical issues. Assume you are a business advisor to a court that is hearing an appeal of the Nissan Motor Co. v. Nissan Computer Corp. case. In about 200 words, explain why Nissan Motor Co. is so concerned about the use of these two domain names and how a monetary damages judgment of $10 million could be justified (if you do not believe that the monetary damages are justified, explain why).
2. In about 200 words, provide an outline of the ethics of the position taken by Uzi Nissan in this dispute.
3. In about 200 words, provide an outline of the ethics of the position taken by Nissan Motor Co. in this dispute.
4. If you believe that the courts' decisions in this case are fair to the parties and the general public, explain why in about 200 words. If you believe that the courts' decisions are not fair, outline a decision (in about 200 words) that you believe would be fair.
The Nissan Motor Company of Japan had sold its cars in the United States under the brand name Datsun for many years. In the late 1980s, the company changed its branding policy and began selling cars in the U.S. market with the name of Nissan. However, the company did not realize that the Web would become an important marketing tool and did not register the name nissan.com as soon as it became available.