Question: 1. What are the critical issues in this case? Who are the stakeholders ? 2. What can Sony learn from other similar scenarios? 3. How

1. What are the critical issues in this case? Who are the stakeholders?
2. What can Sony learn from other similar scenarios?
3. How will Sony compensate PSN consumers for this malfunction?
4. How can Sony not lose consumer confidence in products?
5. How should Sony handle the regulatory environment surrounding data theft protection?
6. What communications should Sony make and to whom?
7. What can Sony do to regain the trust of its most valued consumers?
8. What are long-term effects of the PSN hack likely to be for Sony?
9. Do you think that Sony could have responded in any other way to the discovery that they had been hacked?

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1 The critical issues in the case include Data security breach which resulted in compromising of personal data of play station customers which included customer personal details like names birth dates addresses etc The total number of affected customers is around 100 million The stakeholders include customers investors employees and management 2 Sony can learn the importance of upgrading systems and implementing data privacy and security measures to protect the personal data of customers and the private data of the firm Cost of implementing the data security measures and systems might be high but the security breach would cost millions of dollars due to leaving customers 3 Sony has compensated PSN consumers by offering them free games and privacy protection software managed by a private security firm for certain period of time till Sony restored its services and implemented new data security measures 4 Sony can gain consumer confidence in products By compensating temporarily for the loss to ensure the gaming services are uninterrupted By bringing back the services quickly and implementing new data security measures By issuing out public statement taking the responsibility for the security issue and ensuring customers that it will never be repeated in future By advertising the latest data security measures using a celebrity brand ambassador to customers to make them feel confident 5 Sony should use the latest data and privacy protection softwares which include ... View full answer

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