1. What are the critical issues in this case? Who are the stakeholders ? 2. What can...

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1. What are the critical issues in this case? Who are the stakeholders?
2. What can Sony learn from other similar scenarios?
3. How will Sony compensate PSN consumers for this malfunction?
4. How can Sony not lose consumer confidence in products?
5. How should Sony handle the regulatory environment surrounding data theft protection?
6. What communications should Sony make and to whom?
7. What can Sony do to regain the trust of its most valued consumers?
8. What are long-term effects of the PSN hack likely to be for Sony?
9. Do you think that Sony could have responded in any other way to the discovery that they had been hacked?
Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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