Marketing Strategy(6th edition)
Authors:
O. C. Ferrell, Michael Hartline
In Stock: 1 Left
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Solution Manual Includes
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Book details
ISBN: 1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
Book publisher: Cengage Learning
Book Price $0 : The sixth edition of 'Marketing Strategy' by O. C. Ferrell and Michael Hartline provides a comprehensive exploration of strategic marketing principles and practices. This textbook is particularly renowned for its in-depth examination of contemporary marketing strategies, including market segmentation, targeting, and positioning. Through a blend of real-world examples and strategic frameworks, the authors guide students and professionals alike in developing effective marketing plans that align with organizational goals. Key characters are fictitious business leaders used as case studies to illustrate the implementation of marketing concepts such as brand management, consumer behavior analysis, and digital marketing evolution. Notably, the book's 'solution manual' and 'Answer Key' sections serve as invaluable resources for instructors and students to validate their understanding and application of marketing strategies. The meticulously organized 'table of content' ensures a smooth navigation through its comprehensive coverage of strategic marketing issues, such as competitive analysis and integrated marketing communications. The book's reception has been positive, acclaimed for its practical insights and academic rigor, making it a crucial resource in academic and professional settings. Overall, Ferrell and Hartline's work fosters a critical understanding of how to leverage market research and analytics to optimize marketing strategies for business success. The included case studies and application exercises enrich learning, making it an indispensable guide for anyone looking to excel in marketing. Its relevance extends to MBA programs, reflecting current trends and future directions in the marketing field. This book is a cheap way to enhance your understanding without investing in costly courses or materials.
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