Question: 1. What are the key differences between the functional and divisional organizational structures? Which type is Kodak using? 2. What corporate-level strategy did Kodak pursue

1. What are the key differences between the functional and divisional organizational structures? Which type is Kodak using?
2. What corporate-level strategy did Kodak pursue in the 20th century? What are the advantages and disadvantages of such a strategy? What corporate-level strategy is Kodak pursuing in the 21st century?
3. It is ironic that Kodak invented the digital camera, yet was unable to capitalize on that invention. Why do you think Kodak was unable to compete in the digital camera market?

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1 The functional structure is organized around the key functions the organization must perform in order to reach its goals These key functions are usually production finance and marketing The functional structure is essentially the organizationwide application of departmentalization by function The functional structure has the advantage of grouping experts eg marketing together but if the various functional areas become too inward looking and focused on their specialty it may be difficult to coordinate them so that the organization achieves its overall goals As well since each functional area focuses on only one function ... View full answer

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