Question: 1. What are the major differences in Eatons marketing program in contrast to consumer marketing? 2. The chapter stresses the buyer-seller interdependence in organizational buying

1. What are the major differences in Eaton’s marketing program in contrast to consumer marketing?
2. The chapter stresses the buyer-seller interdependence in organizational buying behavior. How is this reflected in Eaton’s strategies?
3. What are the main attributes of the Eaton brand?
4. Why is changing the marketing environment so crucial to Eaton’s marketing plan?

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