1. What are the motivations and personality traits that compel individuals like James Sinegal to strike out on their own, preferring the risks of entrepreneurship to the relative safety of working for others? Does Sinegal qualify as a social entrepreneur? Why or why not?
2. In what way does the carefully crafted order of Costco’s five-point Code of Ethics represent a rejection of the profit-maximizing approach to evaluating corporate social performance?
3. Which of the four types of corporate cultures best describes Costco? Identify ways that James Sinegal exhibits cultural leadership to create and maintain a high-performance organization?

Entrepreneurs face enormous challenges in today’s complex business world. To succeed in the 21st century, these aspiring business owners must be able to identify global trends, provide ethical leadership, develop effective corporate cultures, and manage the various environments in which they operate. Like jugglers in a circus, entrepreneurs are expected to balance the often-conflicting demands of customers, employees, shareholders, and other stakeholders to whom they are responsible. The ones that rise to the occasion make enormous contributions to society and reap rewards beyond their wildest dreams.