1. What business research problem does Royal Barton face? What are his information needs? Outline some survey research objectives for a research project on the Royal Bee system.

2. What type of survey—personal interview, telephone interview, or mail survey—should be selected?

3. What sources of survey error are most likely to occur in a study of this type?

4. What means should be used to obtain a high response rate?

Royal Barton started thinking about an electric fishing reel when his father had a stroke and lost the use of an arm. To see that happen to his dad, who had taught him the joys of fishing and hunting, made Barton realize what a chunk a physical handicap could take out of a sports enthusiast’s life. Being able to cast and retrieve a lure and experience the thrill of a big bass trying to take your rig away from you were among the joys of life that would be denied Barton’s father forever.