1. What do you think are the prime advantages and disadvantages of Nike’s computer- based interviewing system?
2. Are there any EEO concerns regarding this system?
3. If interviews serve a public relations role, what should Nike be concerned about?

Technology is changing how companies recruit and select employees. Nike, the world’s largest shoe manufacturer, is one example of a company using computer-assisted interviewing. The company has used an Aspen Tree product to hire some of its 24,000-plus employees, including employees for Niketowns, retail stores that showcase Nike products. At a single store opened in Las Vegas, for example, 6,000 people responded to ads for workers needed to fill 250 positions. Nike used IVR (interactive voice response) technology to make the first cut. Applicants responded to eight questions over the telephone; 3,500 applicants were screened out because they weren’t available when needed or didn’t have retail experience. The rest had a computer-assisted interview at the store, followed by a personal interview.