Question: 1. What do you think has been more important to the survival of the AvedisZildjian Company, its trade secrets for manufacturing cymbals or the commitment

1. What do you think has been more important to the survival of the AvedisZildjian Company, its trade secrets for manufacturing cymbals or the commitment of the family?

2. If you were a consultant to the AvedisZildjian Company, what advice would you offer to prepare it for the following?

a. global economic recession?

b. Technology advances in electronic music?

c. Increased global competition?

3. What rules would you recommend that a family-owned firm have for hiring family members?

4. As a family member, what might be some advantages to working in a family business? What might be some disadvantages?

5. Which kind of business is more likely to be innovative—a family-owned business or non-family-owned business? Why?

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1 Looking strictly at this case the students might choose either trade secrets or family commitment The key is their justification For trade secrets they may argue that by avoiding patents the company ... View full answer

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