Question: 1. What function or functions does Mei Lis attitude toward the advertisements that line the street where she lives play? 2. Using the psychoanalytic approach

1. What function or functions does Mei Li’s attitude toward the advertisements that line the street where she lives play?
2. Using the psychoanalytic approach to motivation, how does Mei Li deal with the advertisements that surround her?
3. What effect do these Western ads appear to be having on the self-concept of Chinese consumers?
4. What part does the perception process play in Mei Li’s reaction to the make-up advertisement?

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