1. What is meant by B2C? How does Dell achieve B2C? 2. Why is Dell so successful...

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1. What is meant by B2C? How does Dell achieve B2C?
2. Why is Dell so successful in China?
3. Is B2C a viable strategy in the mature, competitive computer industry of today?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:26 AM

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1. What is meant by B2C? How does Dell achieve B2C? 2. Why is Dell so successful...

Question:

Step by Step Answer:

1 B2C refers to a businesstoconsumer concept The term has become synonymous with direct sales throug...View the full answer

International Business

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