1. What is the appeal of the VHost for a marketer?

2. What might be a concern for the marketer?

3. After visiting the site, as a consumer, what are your thoughts regarding the VHosts?

4. What specific target markets might benefit most from a VHost?

Visit www.oddcasticom and you will find animated characters that interact with customers on various linked sponsor Web sites. The characters, referred to as VHosts, help customers navigate the site and find important information. A VHost can be set up to speak any one of 64 languages and to have a variety of facial characteristics, skin tones, and hair styles. More than 5,000 companies currently use Oddcast's technology, including major brands such as ESPN, L'Oreal, and NBC.