1. What makes TRU’s research so important?
2. In what way is the company unique?
3. How does TRU help its customers understand their target market and create effective marketing strategies?
Cell phones, surfing gear, X-treme sports, video games—these are just some of the lucrative markets where companies focus major marketing dollars on some very important consumers—teenagers. Understanding youth trends and dynamics in the constantly changing teen market remains an ongoing challenge for companies needing to know how best to spend those dollars.