1. What reason to market globally does the Luggage Concierge and UPS alliance serve? Explain.
2. Luggage Concierge has created a number of strategic alliances with domestic and global partners.
a. What is the rationale for Luggage Concierge’s decision to create alliances rather than expanding on its own?
b. Identify three of these partnerships and the value of global alliance for each party.
3. How do customers benefit from the alliance between UPS International and Luggage Concierge?
4. What are some of the challenges that Luggage Concierge would have likely faced in becoming a global marketer that UPS can handle for them?