Question: 1. What steps should Erin McKenna take to secure the capital she needs to expand Baby Cakes and realize her dream of building a brand?
1. What steps should Erin McKenna take to secure the capital she needs to expand Baby Cakes and realize her dream of building a brand?
2. Create a business plan outline for Erin McKenna that would help her sell her ideas for expanding Baby Cakes to potential lenders and investors.
Erin McKenna left her parents and 11 brothers and sisters in San Diego, California, striking out for New York City to pursue her dream of becoming a fashion designer. Several months later, she was working as a fashion assistant at a magazine, a job that not only paid very little but was so far from her dream that it also “was demoralizing,” says McKenna. She had to take on a second job as a waitress just to pay her bills. One day, she quit the fashion assistant’s job and prayed, “Let me find a job that feeds my soul.”
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