1. What suggestions can you make for improving Bonobos’ search engine optimization (SEO) strategy?
2. Visit the Bonobos Web site and spend a few minutes exploring it. Work with a small team of your classmates to develop a list of ideas for improving the site. Review each of the points described in this feature and incorporate specific suggestions for improving each area.

While attending Stanford University, Brian Spaly began using a girlfriend’s sewing machine to alter his pants so that they fit better. Soon, Spaly’s friends were asking for good-fitting pants of their own. Spaly and his roommate Andy Dunn spotted a business opportunity and launched Bonobos, an online company that sells pants that fit well with the help of a proprietary curved waistband that follows the body’s natural shape and “some magic in the seat” that makes them “comfortable but not frumpy.” Bonobos sells its pants only online (www.bonobos.com) at prices that range from about $110 to $200