1. What types of decisions must Jim McMaster make on a daily basis for Natural Designs to run smoothly? What kind of decisions must he make on a long-term basis?
2. Describe the operations strategy for Natural Designs. Has this strategy changed as a result of the custom bird feeder operation? If yes, how?
3. What might have been done differently to facilitate the offering of custom bird feeders?
4. How should McMaster analyze the alternative expansion options? Which would you recommend: a second facility or a move to a single larger facility?