Question: 1. Where do you think the problems lie at Nielsen? For example, are they primarily with the company's strategic goals and plans, tactical goals and

1. Where do you think the problems lie at Nielsen? For example, are they primarily with the company's strategic goals and plans, tactical goals and plans, or operational goals and plans? With alignment of goals and plans?
2. Do you think developing a strategy map would be a good idea for Nielsen? Why or why not?
3. If you were David Calhoun, what kind of planning processes might you implement right now to fix this problem?

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