1. Where does a company like Starbucks draw the line on supporting socially responsible programs? How much...

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1. Where does a company like Starbucks draw the line on supporting socially responsible programs? How much of its annual budget should go toward these programs? How much time should employees focus on them? Which programs should it support?
2. How do you measure the results of Starbucks' socially responsible programs?
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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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