Marketing Management(15th edition )
Authors:
Philip T. Kotler, Kevin Lane Keller
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 978-0133856460, 133856461, 978-9332557185
Book publisher: Pearson
Book Price $0 : Philip T. Kotler and Kevin Lane Keller's 'Marketing Management' is a comprehensive guide that serves as both an academic textbook and a practical guide for marketing professionals. The 15th edition continues to deliver insights into the evolving field of marketing with updated content reflecting the latest developments in marketing theory and practices. Central to the book is the analysis of fundamental concepts such as market segmentation, targeting, positioning (STP), the marketing mix (4Ps), and digital marketing strategies. The authors employ real-world examples and case studies to illustrate concepts, making them relatable and easy to understand. The book is structured meticulously, featuring a detailed table of contents that helps readers navigate through the complex subject matter effectively. This edition places a strong emphasis on data-driven decision-making and the strategic role of marketing in achieving competitive advantage. Additionally, a solution manual and answer key are available to assist educators and students in applying the theoretical concepts through practical exercises and assessments. The authors' authoritative insight into consumer behavior, brand management, and marketing analytics has made 'Marketing Management' a must-read for anyone seeking a deep understanding of modern marketing. The book is widely respected and frequently cited in academia, making it a staple reference text for marketing courses globally. Catering to both novices and advanced marketers, the book's ability to integrate traditional marketing techniques with contemporary digital strategies is what has cemented its place in numerous marketing curricula. Offering a cheap but comprehensive overview, this book is perfect for learners on a budget.
See the other editions of "Marketing Management" (2)
Marketing Management - 14th Canadian Edition
Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
ISBN: 132161079, 978-0133076752, 013307675X, 978-0132161077
$0 $16.44
Marketing management - 14th Edition
Philip Kotler, Kevin Lane Keller
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98Customers also bought these books (18)
Marketing Management - 2nd edition
Greg Marshall
ISBN: 9781259094972, 78028868, 1259094979, 978-0078028861
$56 $80.00
Survey of Accounting - 3rd Edition
Thomas P. Edmonds
ISBN: 978-1259683794, 77490835, 1259683796, 9780077490836, 978-0078110856
$268.17 $383.10
Research Methods For Business Students - 5th Edition
Mark Saunders
ISBN: 273716867, 978-0273716860
$0 $2.47
Financial management theory and practice - 12th Edition
Eugene F. Brigham and Michael C. Ehrhardt
ISBN: 978-0030243998, 30243998, 324422695, 978-0324422696
$0 $11.00
Project Management in Practice - 6th edition
Jack R. Meredith
ISBN: 978-1119298854, 1119298857, 1119385628, 978-1119385622
$0 $58.71
Marketing An Introduction - 13th edition
Gary Armstrong
ISBN: 013414953X, 978-0134149530
$69.3 $99.00
Marketing An Introduction - 5th Canadian edition
Philip Kotler
ISBN: 133581586, 978-0133373141, 133373142, 978-0133508796, 013350879X, 978-0133581584
$0 $38.03
South Western Federal Taxation 2016 Comprehensive - 39th Edition
James H. Boyd
ISBN: 1305395115, 978-1305399884, 1305399889, 978-1305395114
$157.5 $225.00
OM6 operations supply chain management - 6th edition
David Alan Collier
ISBN: 1305664795, 978-1305888210, 1305888219, 978-1305664791
$0 $28.35
Essentials Of Organizational Behavior An Evidence Based Approach - 1st Edition
Terri A Scandura
ISBN: 9781483345659
$0 $13.06
The Modern Theory Of Corporate Finance - 2nd Edition
Clifford W Smith
ISBN: 0070591091, 978-0070591097
$0 $6.87
Federal Tax Accounting - 2016th Edition
Stephen F. Gertzman
ISBN: 079139624X, 9780791396247
$0 $28.00
Human Relations Principles And Practices - 7th Edition
Rhonda Brandt
ISBN: 0538481676, 9780538481670
$94.5 $135.00
Project Management in Practice - 6th edition
Jack R. Meredith
ISBN: 978-1119298854, 1119298857, 1119385628, 978-1119385622
$0 $58.71
Economics Today The Macro View - 18th Edition
Roger LeRoy Miller
ISBN: 0133884872, 978-0133884876
$0 $22.45Popular Among Students (23)
An Introduction To Bayesian Inference In Econometrics - 1st Edition
Arnold Zellner
ISBN: 0471981656, 978-0471981657
$0 $32.68
Data Analytics Essentials You Always Wanted To Know - 1st Edition
Vibrant Publishers
ISBN: 163651118X, 978-1636511184
$0 $49.99
Fame How To Build An Iconic Personal Brand In Any Industry - 1st Edition
Andrew Wood
ISBN: 1795138556, 978-1795138550
$0 $35.95
Trust Signals Brand Building In A Post Truth World - 1st Edition
Scott Baradell
ISBN: B0BNGJMK7T
$0 $64.98
The Food Cost Mastery Fusion Of Academic Rigor And Industry Expertise - 1st Edition
Wissam Baghdadi
ISBN: B0DNCNSTRQ
$0 $49.49
Cincinnati Oh And Northern Ky Street Atlas - 1st Edition
Kappa Map Group
ISBN: 0762580801, 978-0762580804
$0 $58.00
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Strategic Marketing Management - 4th Edition
Syed H. Ahkter
ISBN: 189100266X, 1891002678, 9781891002663, 9781891002670
$81.2 $116.00
Framework For Marketing Management - 1st Edition
Kotler Philip T
ISBN: B00XIH2FF0, 978-0133871463
$66.49 $94.99
Managefirst Hospitality Human Resources Management And Supervision Managefirst Exam Prep Marketing Management And Human Resource Management - 2nd Edition
National Restaurant Association
ISBN: 0134720539, 9780134720531
$0 $21.00
Handbook Of Marketing Analytics Methods And Applications In Marketing Management Public Policy And Litigation Support - 1st Edition
Natalie Mizik
ISBN: 178471674X, 978-1784716745
$57.12 $81.60
Think Segment Market And Success Learn About Branding Digital Marketing Time Management - 1st Edition
International Management School
ISBN: 979-8503135886
$0 $51.56
Management Accounting Strategic Planning And Marketing CIMA Study T - 1st Edition
Chartered Institute Of Management Accountants
ISBN: 9780862777548
$0 $38.00
Inside The Lionel Trains Fun Factory The History Of A Manufacturing Icon And The Place Where Childhood Dreams Were Made - 1st Edition
Robert J Osterhoff
ISBN: 1933600055, 978-1933600055
$0 $25.35
Introduction To Tpm Total Productive Maintenance - 1st Edition
Seiichi Nakajima
ISBN: 0915299232, 978-0915299232
$0 $36.63
7 Secrets To Achieving Rapid Growth In Your Remodeling Business And How You Can Crush It Online - 1st Edition
Ryan Paul Adams
ISBN: 1491205776, 978-1491205778
$0 $10.98
Beyond Bitcoin Decentralised Finance And The End Of Banks - 1st Edition
Steven Sidley
ISBN: B09NCB1CFK
$0 $64.42
Behavioral Public Finance - 1st Edition
Edward J Mccaffery
ISBN: 0871545977, 978-0871545978
$0 $18.82