1. Which internal environmental factor is the major reason for Lego’s success?
2. LEGO’s new program using recycled supplies reflects what level of culture?
3. Which external environmental factor in this case is least important to LEGO’s success?
4. Which external environmental factor, in this case, is most important to LEGO’s continuing success?
5. Is LEGO engaged in socially responsible behavior?
6. Would LEGO be considered a “green” company?
7. Does LEGO have a strong or weak culture?
8. Can you think of any other ways LEGO could improve its sustainability practices?
9. Which manager’s resources have given LEGO a competitive advantage over its competitors?
10. How does LEGO’s new recycling program highlight the four management functions?