Question: 1. Which management functions are involved in setting goals and measuring performance? 2. Considering Dream Vacations' mission statement and the information provided in the case,
2. Considering Dream Vacations' mission statement and the information provided in the case, what are the company's long-term goals? How should Arturo measure these goals?
3. What intermediate goals will help Dream Vacations meet their long-term goals and realize their mission? What types of corrective action should Arturo take if the company fails to meet these goals?
4. Identify Dream Vacations' short-term goals. Are short-term goals more or less important than long-term goals?
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