1. Which management functions are involved in setting goals and measuring performance?
2. Considering Dream Vacations' mission statement and the information provided in the case, what are the company's long-term goals? How should Arturo measure these goals?
3. What intermediate goals will help Dream Vacations meet their long-term goals and realize their mission? What types of corrective action should Arturo take if the company fails to meet these goals?
4. Identify Dream Vacations' short-term goals. Are short-term goals more or less important than long-term goals?