1. Why did Accor concentrate on the French and European markets before expanding into other regions? 2....

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1. Why did Accor concentrate on the French and European markets before expanding into other regions?
2. How are acquisitions an important part of Accor’s expansion strategy?
3. What are the advantages of increasingly relying on the Internet for B2B and B2C?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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