Question: 1. Why did IBM drop Siebel and implement SugarCRM? 2. Why do you think IBM waited several years before switching to SugarCRM? 3. How have

1. Why did IBM drop Siebel and implement SugarCRM?
2. Why do you think IBM waited several years before switching to SugarCRM?
3. How have the CRM needs of IT software companies changed over time? How do you think they will change in the future?
4. How are the CRM needs of other industries changing?
5. How do CRM needs of a large like IBM differ from that of small companies?

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1 In 2006 Oracle bought Siebel and that IBMs decision to drop Siebel was aimed at Oracle In addition to the competitive relationship between Oracle and IBM there were other reasons for IBMs major shif... View full answer

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