Question: 1. Why do consumers such as Madhu, think green but not really act green? What are some of the impediments to acting green? 2. Are

1. Why do consumers such as Madhu, think green but not really act green? What are some of the impediments to acting green?
2. Are incentives necessary to alter consumer behavior related to reusing and recycling? Provide both pros and cons to this strategy.
3. As a green living consultant, what other courses of action would you recommend to Madhu and her family in their quest to reduce their impact on the planet?
4. Can you help Madhu find agencies and organizations that provide an eco-friendly seal of approval for household items such as grocery purchases?

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1 In many ways Madhu is like many customers who think about doing something but rarely get around to actually doing it Intention to act does not always translate into action There are many reasons for ... View full answer

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